Learn what is viable and feasible to bring your idea to life.

Learn about what your audience needs from your product or service.

Define risks & assumptions that we need to validate

Discover what the business is trying to achieve and why.

a framework
for innovation

We see the route to creating something new and innovative differently. We think holistically about product and we take an approach that allows us to focus on validating assumptions and derisking challenges as we create.

Our blueprint for building great products has been rigorously field tested in 100+ startup and corporate environments.

WHAT WE DO

We are a global product, technology and venture development specialist who partner with Startups and Corporates.

big and small alike

We believe that to truly understand how to build great product, you need to understand what the ‘secret sauce’ is across both a Startup and a Corporate. We strive to share knowledge across both entities, leveraging our unique experience of working with both.

stakeholders

Independent, non-technical founder
Heads of Digital, Strategy, Innovation, Marketing, Product
Start-Up
Corporate
Friends & family, bootstrapped, angel investment
Existing or newly created innovation budget

budget

Plotting your next steps

S
Surface
C
Conceive
U
Understand
B
Build
a
Accelerate

introducing scuba

We strive to deliver exceptional work by leveraging our experienced product strategists, designers and engineers. Our teams use our SCUBA model to help plot your roadmap which creates alignment and a clear line of sight.

Success is made of people

We have been fortunate to partner with some exceptional people, and in turn, business. As we are agnostic in approach, we have gleaned wide ranging experience being exposed to different industries and business models.

We live and breathe the businesses we
partner with. We are a complement and
extension to your team, and work with you to succeed.

Better together.

success is made of people

We have been fortunate to partner with some exceptional people, and in turn, businesses As we are agnostic in approach,we have gleaned wide ranging experience being exposed to different industries and business models.
We live and breathe the businesses we partner with. We are a complement and extension to your team, and work with you to succeed. Better together.
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100+ Marketplace Experience

We built a lot of them. We know the drill. This is our guide for you to survive when building your marketplace.