Guide

    SPARK vs a design sprint.

    In short

    A design sprint is a structured process, usually four to five days, for exploring and prototyping a solution to a design problem, popularised by Google Ventures. A SPARK day is a single day that takes a real problem from your business, runs it through commercial validation, and produces a build-or-don't verdict, a defined scope, and a working prototype, built live on MO_AI by senior engineers. The core difference: a design sprint explores an idea; a SPARK day pressure-tests whether it is worth building and starts building it.

    Side by side

    One explores. One decides and builds.

    Compared onSPARK dayDesign sprint
    LengthOne day.Four to five days.
    OutputA working prototype plus a build-or-don't verdict.A concept prototype to test with users.
    Who runs itSenior engineers building live on MO_AI.A facilitator with your team in the room.
    FocusCommercial: is this worth building, and what would it take.Design and user experience.
    What you leave withA verdict, a defined scope, and a prototype that proves the call.Validated design directions and learnings.
    CostFrom £3,500, confirmed before you book.Varies by facilitator and team time.

    In short: a design sprint spends four to five days exploring a design problem with your team; a SPARK day spends one day deciding whether an idea is worth building and starting to build it, from £3,500.

    When a design sprint is the better choice

    A design sprint is the better choice if your problem is genuinely a design and user-experience question that needs several days of divergent exploration with your team in the room. SPARK is deliberately fast and commercial, and it is not a substitute for deep design research.

    SPARK is the right choice when you already roughly know what you want and need to know fast whether it is worth building and what it would take.

    FAQ

    Questions, answered.

    Is SPARK just a design sprint?
    No. A design sprint explores a design problem over four to five days with your team and a facilitator. A SPARK day is a single day that pressure-tests whether an idea is worth building, gives you a build-or-don't verdict, and produces a working prototype built live by senior engineers. One explores; the other decides and starts building.
    How much does a SPARK day cost?
    A SPARK day is from £3,500, confirmed before you book. No day rate, no overrun, no surprise invoice. You know the number before you commit.
    What do I leave with?
    A straight answer on whether it is worth building, a defined scope for the first version, and a working prototype that proves the call. Because your senior people were in the room, you are not selling the decision upward afterwards.

    Where next

    Book a day. Leave with a verdict.

    See SPARK