MOHARA and Shift90 Announce Strategic Partnership to Accelerate Portfolio Company Growth
London, UK – December 2024 – MOHARA, the premium product and technology partner, and Shift90, the customer-led growth consultancy, today announced a strategic partnership to deliver accelerated growth solutions for mid-tier private equity portfolio companies and emerging B2B businesses.
Partnership Overview
The partnership combines MOHARA's AI-native product development and technology expertise with Shift90's customer-led growth methodology to create a comprehensive 90-day execution programme. This programme is specifically designed to help portfolio companies move from strategy to traction quickly and efficiently.
What This Means for Portfolio Companies
90-Day Programme Benefits:
- Build GTM stories grounded in customer truth, not funnel logic
- Replace bloated tech stacks with lean, AI-ready systems
- Deliver unified "Why Change / Why Us / Why Now" narratives on Day 1 post-merger
- Unlock cross-sell and upsell potential by aligning Sales + Customer Success
- Protect capital by ensuring growth plans translate into revenue traction quickly
Target Markets
The partnership is focused on serving mid-tier private equity firms and emerging B2B companies across the UK, Middle East, and South Africa. These markets represent significant opportunities for growth acceleration and value creation through the combined expertise of both organizations.
About the Partners
MOHARA
MOHARA is a premium product and technology partner that helps CEOs, CPOs, Innovation Leaders, and Startup founders build modern software products and AI-powered tools that scale. With expertise in AI-native product development and scalable platform architecture, MOHARA brings technical excellence and rapid execution capabilities to the partnership.
Shift90
Shift90 is a customer-led growth consultancy that specializes in helping B2B companies accelerate growth through buyer-centric storytelling and activation strategies. Their expertise in customer insight, positioning, and sales narrative development ensures revenue teams have both a plan and a pipeline.
Looking Forward
This partnership represents a significant step forward in addressing the common challenges faced by portfolio companies in their first 100 days post-investment. By combining buyer-led storytelling with AI-native execution, the partnership delivers clarity, speed, and measurable results that protect capital and accelerate value creation.
Ready to Learn More?
Interested in learning more about the MOHARA × Shift90 90-Day Programme? Contact our team to explore how this partnership can accelerate growth for your portfolio companies.
Explore the Programme