Services / Surface
Surfacing Opportunities

Choose the right path to innovate successfully.

We help you analyse your options and gain clarity on the best way forward.

Faced with endless possibilities, it’s hard to decide on a path that will satisfy both users and key stakeholders. Our process uncovers great ideas while also meeting your business objectives.

We’ll help you:

  • Stay aligned with the primary business objectives: often vague parameters can send projects in the wrong direction — we make sure you stay on track.
  • Map the ecosystem: so you gain clarity on the market and can zero in on the most promising paths.
  • Gather a wide range of ideas: insights can come from many places including employees, customers and partners — our process assimilates all of these viewpoints.
  • Avoid unrealistic paths: from the start, by making sure that ideas are considered through a lens of technical viability.
  • Ensure the best ideas are surfaced: and there is a coherent decision-making process about which idea to progress to the prototype stage.

MOHARA Approach

User Lens

Opportunity canvassing

We help you map the current landscape, and surface opportunities of interest that can be explored further.

User research

Workshops, focus groups and interviews engage key stakeholders to uncover the best ideas.

Business Lens

Competitor analysis

Look at direct and indirect competitors to provide clarity on key opportunities in your ecosystem.

Business case development

Verifying ideas against a tightly-developed rubric creates the business case for an idea to progress to validation.

Our Process:

01
Define the ecosystem
This section looks at defining the area you operate in — a critical first step for defining opportunities.
02
Group ideas together and create a shortlist
The process of beginning to zero in on your path.
03
Find opportunities
We look at the ecosystem from different angles to see where the best opportunities lie.
04
Decide on the best opportunity
We develop a decision-making rubric, which allows you to make the final decision on where to commit resources.

John Sunart
Design Director 

John is responsible for leading strategic design and development for enterprise partners and fast-growing startups. He specialises in using co-creative workshops to identify opportunities, develop strategic vision, and build deliverable roadmaps. He has managed complex design projects for numerous market leaders including Google, Facebook, Estée Lauder, Freeletics, Moët & Chandon, Mastercard and EE.
John Sunart | Design Director 
John is responsible for leading strategic design and development for enterprise partners and fast-growing startups. He specialises in using co-creative workshops to identify opportunities, develop strategic vision, and build deliverable roadmaps. He has managed complex design projects for numerous market leaders including Google, Facebook, Estée Lauder, Freeletics, Moët & Chandon, Mastercard and EE.

NEXT STEP

Conceive

This section looks at defining the area you operate in — a critical first step for defining opportunities.