If you’re managing an innovation team, launching a new product inside a larger business or building a startup, our unique SCUBA process can help you succeed.
- Potential Solutions
- Surface
- Conceive
- Understand
- Build
- Accelerate
Surface
Move forward with confidence
Before committing to a path, we help you to surface and consider your opportunities and solutions to focus on a direction that meets user needs and the business mission.

Conceive
Build a prototype to test your concept
Engage with users and gain support from stakeholders quickly. Prototyping brings your idea to life, helping you judge whether it’s the promising path you had envisaged.

Understand
Gather feedback to inform your build
Before we commit to writing code, user insights and data are collected, collated and analysed to inform your development plan.

Build
Develop and launch your product
Using proven agile methods, we turn your development plan into a product that’s ready to launch to market.

Accelerate
Scale faster
Your product is live, but you need to get the product roadmap optimised and accelerated. We extend your team with our product and engineering expertise.
