At MOHARA we believe that the online marketplace is an excellent business model for startups – but it’s also the most misunderstood.
Building a marketplace is a unique challenge and lots of entrepreneurs fail unnecessarily because they don’t build their marketplace in the right way. We’ve found that getting the smallest ingredient wrong in a marketplace business can undermine its chances of success. Most entrepreneurs are strong in several elements of the business model but very few have the knowledge and skillset to tick every box.
This book has been designed for talented and hardworking entrepreneurs to make sure they don’t miss any of the critical elements of building a marketplace business.
Tried and tested tactics to conceive and build the marketplace business you dream about.