Online revision and productivity tool for GCSE and A level students to help beat procrastination
How Study Rocket found product-market fit
what we do
Study Rocket aimed to decode GCSE and A Level content, helping students access the right information and techniques to excel in exams. There is no shortage of revision guides: some are free, others are expensive and most are poor. The first-time founder at Study Rocket, James Terry, wanted to do something different – he wanted to give students the information they needed in a format that they could understand.
- The challenge was to go from nothing to a product that delighted users. As with many tech projects scope was a big challenge.
- Build a project plan that tested most fundamental assumptions.
- Accelerate the project towards the overall business goal – in this case providing the best tool for students preparing for exams.
- Have project plan that is cost-effective and minimise risks.
Tested the most fundamental assumptions.
Minimise project risk and be cost-effective.
The user research was properly interrogated to ensure it was turned into a low-risk product roadmap.
Resources were allocated so that key assumptions were tested and features that fell out-of-scope were minimised.
The right engineers, product managers, UX/UI designers and testers were deployed to bring the product to life.
User engagement was continually tested so that the team could zero in on the features that added the most value.
Within 24 hours a handpicked engineering team was deployed to get the project delivered.
MOHARA engineers are trained to think, looking for ways to streamline the project, and managed by a team that has a detailed understanding of the Study Rocket project.
Building the Product
Build a project plan that outlined the most critical engineering steps, and gave critical insight into what steps were needed to build early traction for the lowest possible investment.
The first iteration of the product was a hit, amassing 15,000 users and excellent reviews.
The partnership between MOHARA and Study Rocket led to hiring an in-house product development team to build on the foundations laid in the first two years.
The concept of a planning tool had the potential to be a standalone product and it is currently being developed for release on the App Store.
One element that emerged from product development was a timetabling feature. User feedback provided the insight that timetabling was a problem for students.
"MOHARA has been a great partner. The EdTech market is tough and I needed a standout product. MOHARA provided technical excellence and know-how to build a great product. Early-stage Founders are drowning in tasks. MOHARA relieved the strain of tech to give me the ability to focus on product and building a solid venture. It’s like having a fully organised in-house development team at your fingertips without the capital risk."