An online clothing tool that delivers a 97% fit accuracy for men who want the perfectly fitted shirt

Tailored to perfection


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It’s time to revolutionise the art form of tailoring with technological innovation. London is the birthplace of British tailoring, but tailoring is still considered a time-consuming and expensive luxury. FITTED brings together master tailors, high-quality materials and technology-enabled custom fitting. The result is a bespoke shirt with a perfect fit.
The project
  • Challenging to scope the project. Had to draw on internal experts to determine how to turn the product (left half-finished by previous agency) into the founder’s vision.
  • Approximately 12,000 new images were needed for the visualiser (the first batch wasn’t good enough). Need to factor this into the time and cost of the build.
  • Project visualiser (tool) was fundamental to the product. Previous agency had struggled with the build - we’d be starting over on the tool.
  • No access to original developers: the previous agency had built an unnecessarily complicated codebase.
The process
  • surface
  • conceive
  • understand
  • build
  • accelerate

Validate

  • A critical principle of our design strategy process is to ensure strategic oversight is consistent throughout the build, and the development team are inserted early to add insight.

Product Map

  • Fixed budget - a lot of the budget has been used by the previous agency. No room for error in development plan.
  • Founder knew customers well and had been through several iterations of the product idea before settling on the current plan.

Technical Consultation

  • Founder and project manager provided daily oversight and feedback. Needed feedback on visual aspects of the product.

Building the Product

  • Deploying the right development and design team to make it happen – within budget. Any misstep could have led to obliterating the budget.
  • The key team members were one front-end, two back-end developers, and a project manager that worked closely with the founder.
The Results
Transforming a complicated codebase into the founder's vision.
Development of a technically challenging solution for Fitted's clients.
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"The guys at MOHARA delivered on their promise; I was in a tough spot and was struggling to see the best way forward. MOHARA was great for a few reasons:

They listened to what I needed and had clearly worked on this type of troubleshooting project before. The team at MOHARA had first-class technical skills; they took my product and explained the best way to get a result – they also delivered the visualiser, which was difficult. Most importantly, it felt like a partnership, that they were working with me and not for me. There was a strong sense we were in this together."
Harry Morgan
Founder
FITTED
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